Biolage Science

Client: Biolage (L’Oréal)

Role: Contract Designer / Artistic Direction

Scope: Rebrand, Reskin

Brief: Develop an updated brand identity for a prestige haircare line that blends scientific accuracy with the luxury spa experience. The goal was to maintain consumer confidence while introducing a completely overhauled image, repositioning Biolage as a leader in Science-backed formulation.

Outcome: I pitched alternate brand book guidelines and mock templates that culminated in a sleek, no-nonsense image. Partnering with Pamela Anderson in our “No More B.S.” campaign to drive home the concept of Science First.
The rebrand encompassed all aspect of visual brand identity including: Email, Print magazine ads, social (organic and paid), desktop banners, revamped PDP carousels, direct mail, and in-store signage.