Care Rebrand

Client: Care.com

Role: Contract Designer / Artistic Direction

Scope: Rebrand, Reskin

Brief: Develop and implement and multi-phase brand facelift. The goal was to maintain consumer confidence while modernizing the brand aesthetic and introducing a more playful/familiar tone.

Outcome: Part of a creative team developing and implementing a multi-phase brand facelift. The goal was to release an updated brand identity while maintaining consumer brand confidence, by updating colors/shapes/fonts/imagery in small doses. The result is a 360° brand facelift that combines a carefree playfulness with the feeling of safety and trustworthiness.
This rebrand encompassed all aspect of visual brand identity including: Email, site updates, app logo and UI reskin, direct mail, business card and stationary updates, social (organic and paid), print flyers, and tv commercials