Bright This Way

Client: Dr. Brandt Skincare

Role: In-house Senior Designer / Artistic Director

Scope: Product Line Rebrand and New Product Launch

Brief: Re-introduce fan favorite products with new branding and new collection additions. This was one collection relaunch in a multi-year plan to reintroduce every product line in the Dr. Brandt oeuvre.

Outcome: Under my senior leadership and advisory, the creative team implemented new collection guidelines and photography to reintroduce consumers to the popular Bright This Way collection, featuring best-seller Liquid Sun Shield, with warm and fresh new visuals and messaging. The goal was to maintain trust in our formulas while simultaneously transferring that trust onto new products in this fan favorite collection.
This reskin encompassed all aspect of visual brand identity including: Email, PDP carousel updates, social (organic and paid), affiliate advertisements, packaging, and direct mail