Makeover @ Macy’s

Client: Macy’s (Video Dept)

Role: In-house Project Manager / Production Assistant / Graphic Designer

Scope: Youtube Series Launch

Brief: Create a series of episodes entitled Makeover@Macy’s that introduced consumers to a youthful, informed, and energetic side of Macy’s Beauty

Outcome: We filmed a total of 16 episodes, each with its own unique theme and perspective, that positioned Macy’s as an authority in the beauty and fragrance industry for a millenial audience. Partnering with influencers and experts, I acted as project manager and production assistant on set, as well as contributed to the creation of graphic in-video elements. Pioneers in short-form social content, I illustrated a series of gifs for Instagram story use in partnership with Giphy. All episodes of this series are available for streaming on Youtube!