Dare To Age

Client: Dr. Brandt Skincare

Role: In-house Senior Designer / Artistic Director

Scope: Product Line Rebrand

Brief: Re-introduce fan favorite products with new branding and new messaging. This was one collection relaunch in a multi-year plan to reintroduce every product line in the Dr. Brandt oeuvre.

Outcome: Under my senior leadership and advisory, the creative team implemented new collection guidelines and photography to reintroduce consumers to this prestige collection, and maintain consumer loyalty while updating the collection name from DNA (Do Not Age) to DTA (Dare to Age), to better represent the doctor brand ideology and lifestyle. This name change was partnered with a total aesthetic, packaging, and messaging overhaul, positioning Dr. Brandt as not only a leader in science-first skincare, but age and skin positivity.
This update encompassed all aspect of visual brand identity including: Email, PDP carousel updates, social (organic and paid), affiliate advertisements, packaging, and direct mail