Dare To Age

Client: Dr. Brandt Skincare

Role: In-house Graphic Designer

Scope: Product Line Rebrand

Brief: Re-introduce fan favorite products with new branding and new messaging. This was one collection relaunch in a multi-year plan to reintroduce every product line in the Dr. Brandt oeuvre.

Outcome: Part of the creative team that implemented new collection guidelines and photography to reintroduce consumers to this prestige collection, and maintain consumer loyalty while updating the collection name from DNA (Do Not Age) to DTA (Dare to Age), to better represent the Dr. Brandt ideology and lifestyle. This name change was partnered with a total aesthetic, packaging, and messaging overhaul, positioning Dr. Brandt as not only a leader in science-first skincare, but age and skin positivity.
This update encompassed all aspect of visual brand identity including: Email, PDP carousel updates, social (organic and paid), affiliate advertisements, packaging, and direct mail