Client: City of Miami, Poplife

Role: Artistic Director / Graphic Designer

Scope: Event Marketing for city-wide project

Brief: Launch ¡Salud!, Miami’s first month-long celebration of our vibrant cocktail community, featuring discounted cocktails and unique experiences at Miami’s top bars. I designed the promotional material and visual launch of a month long series of events put on by legendary Miami events marketing agency, Poplife.

Outcome: Sip, Socialize, Salud! We introduced the people of Miami to this now annual event, encapsulating the vibrant colors and energy of Miami and combining it with an air of expertise. This project required: brand book creation, email and newsletters, site creation and updates, social media and influencer marketing, photo and video editing.