Soy is So Back

Client: The Soy Council of Ohio

Role: Contract Artistic Director / Graphic Designer

Scope: Campaign development

Brief: Reposition Soy as a modern, aesthetically pleasing choice for a younger generation of health conscious consumers.

Outcome: I developed a series of visuals combining factual information with youthful messaging, colors, and textures. A series of aesthetically pleasing images (for use on-site and social) were created to pique interest in a demographic that Soy marketing has historically overlooked.